What is a tourism virtual experience?

It is a virtual overview of all the venues and facilities that any potential tourist might want to visit or use. It allows anyone to fully explore your destination and discover all the amazing things to see and do there. By adding access information into your virtual tour, you can develop a more inclusive and welcoming place for your visitors.

Virtual experiences will showcase your business, opening it up to a new market of visitors.

Britain will have a tourism industry worth over £257 billion by 2025 – just under 10% of UK GDP and supporting almost 3.8 million jobs, which is around 11% of the total UK number.
The accessible tourism market alone is worth nearly £14bn to the UK economy per year and is a largely untapped market for many businesses.
Many tourists love planning out their whole itinerary before they arrive at a location. However, for many with enhanced accessibilty requirements this is not just a simple pleasure, but a necessity to ensure they know what to expect and can plan their day out with confidence.
Toilets, transport links and car parking areas are an example of a couple of keys areas that are so important to your customers.
Welcome to Edinburgh sign

Provide all your key digital marketing material and accessibility information in one location.

92% of people in a recent accessibility survey said that when thinking about accessibility they were not very confident about visiting new places.
In regard to accessibility information, it can be very difficult to find on a company’s website, or you may not have any access information at all. 85% of respondents in the above survey stated that they check a company’s website first, and usually last, for information on accessibility.
If they can’t find it, nearly 50% automatically presume your location is inaccessible and take their business and money elsewhere.
An Inclusive Virtual Experience will give your visitors the ability to plan their whole journey in a virtual environment, giving them the confidence your destination is being as welcoming and inclusive as it can be.

Give your customers the information and independence they need to access your business when they want to.

It is not always about being a fully accessible location, it is about enabling anyone to understand for themselves how and if they can access your venue and allowing them to make an informed decision based on their own interpretation of your venue.
This will lead to happier people who will be more likely to visit and share their positive experience with their friends and family.
By providing clear and transparent information this way, you will not only be benefiting many with accessibility requirements, but every one of your customers, regardless of their ability!
Contact us to see how we can help your business.
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